2023 Color of the Year: Viva Magenta

CHEERS to the Pantone Color of 2023: Viva Magenta 18-1750. Described as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” Considering this hue is meant to “encourage experimentation and self-expression without restraint”, it’s fitting that protea lovers will embrace this color. Not only are there plenty of magenta protea to choose from but, they too are symbolic of diversity, individuality and the courage to stay true to oneself.

Viva Magenta is “powerful, empowering, brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration. It is a new animated red that revels in pure joy, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all”.

When it comes to proteas which are appreciated for their vast selection, meanings and overall “unique” nature, this color selection is perfect. Here’s just a few of our picks to look for in 2023.

Ceres

Venus

Brenda

Andrea

Lienbencherry

In the Field: Andrea

Spring is a long way off, but if you could use a mid-winter pick-me-up right this minute, we have the perfect antidote. “Andrea”—a bright, cheery and vibrant protea—this lovely cultivar produces large, fuchsia flowers with a silvery central dome and white feathery tips. It has the muted green leaves of the Protea Queen (magnifica) parent and the clear pink flower of the Protea Compacta parent.

There is no doubt that Andrea brings an abundance of winter cheer out in the fields. But once harvested, arranged and displayed her vibes are contagious – the perfect pick-me-up.