Flower News: November’s Articles and Blogs of Interest from Around the World

Power Up Your Protea

With alluring colors, exotic shapes and rugged woody stems, proteas are the new ‘it’ bloom. The family tree originates in South Africa and these blooms are vibrant and hardy. Vase life is always a concern for flower farmers, wholesalers, florists and consumers. Proteas have a reputation for having a long vase life, and they do, but even most resilient cut flowers will not last if they do not receive proper care.

Farmers see proteas when they are at their best - in the field on the bush! Once harvested, proteas slowly start deteriorating. It's slowing down that waning process that makes all the difference!

Read more here.
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Australian native flower industry looking for growers
to stock booming local, international markets

As demand for native flowers booms across Australia, the flower industry is lobbying for new players to enter so they can reclaim sales into their lucrative export markets.

With wedding and event trends favouring natives and florists pushing the product, demand is at levels not seen since before the global financial crisis. According to Flowers Australia, sales have increased five-fold since 2010 and the industry is now worth about $350 million.

It has brought smiles back to growers who have stayed in the industry through tough times.

But there are challenges ahead.

Renewed demand is now being driven by domestic consumers and as export markets like Japan look to source from Australia, growers are concerned about lack of supply.

Read more here.

See more here.

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Petal It Forward Generates 90 Million
Consumer Impressions

The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generated 90 million consumer impressions and counting, including high-profile placement in national publications and on highly trafficked websites and social media pages.

Among the biggest hits? An upbeat one-minute video compilation of the day, created by the team at USA Today’s Humankind Facebook channel from video footage provided to SAF by local member participants. The video, titled “Unexpected gifts bring strangers joy” had more than 400,000 views at press time.

Read more here.

Petal it Forward 2017

The floral industry hit the streets on October 11th to Petal It Forward, and Fallbrook was among 459 cities in all 50 states, plus DC and Canada where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF). This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.

Petal It Forward teams from 459 cities not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with the person of their choice. We joined in on the fun and headed to the local cafe where we spread some happiness too!

This was a win-win for all the happiness ambassadors but, more importantly, it was a win for creating positive buzz around flowers in the communities that were reached.

#petalitforward

The floral industry hit the streets on October 19th to Petal It Forward, and Fallbrook was among 225 U.S. cities in 50 states where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF) of which Resendiz Brothers is a member. ‘This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.

Each Petal It Forward team not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger.

Spreading the positive message about flowers, through the unique strategy behind the “keep one, give one” giveaway, as well as generating news coverage and social media buzz, is the goal of SAF’s Petal It Forward campaign. SAF’s happiness ambassadors encouraged bouquet recipients to spread the happiness by gifting their extra bouquet and sharing their experiences on social media with the hashtag #petalitforward.

This was a win-win for all the happiness ambassadors but, more importunately, it was a win for creating positive buzz around flowers in the communities that were reached.