Sunday, October 23, 2016


The floral industry hit the streets on October 19th to Petal It Forward, and Fallbrook was among 225 U.S. cities in 50 states where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF) of which Resendiz Brothers is a member. ‘This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.

Each Petal It Forward team not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger.

Spreading the positive message about flowers, through the unique strategy behind the “keep one, give one” giveaway, as well as generating news coverage and social media buzz, is the goal of SAF’s Petal It Forward campaign. SAF’s happiness ambassadors encouraged bouquet recipients to spread the happiness by gifting their extra bouquet and sharing their experiences on social media with the hashtag #petalitforward.

This was a win-win for all the happiness ambassadors but, more importunately, it was a win for creating positive buzz around flowers in the communities that were reached.

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