Saturday, March 28, 2015

Promoting Protea at the World Floral Expo

This month California Protea Association (CPA) participated in the 2015 Los Angeles edition of America's Premier fresh cut flower trade event "World Floral Expo".  This three day exhibition, with a display space of almost 60,000 square feet in the LA Convention Center, provided the CPA with a great opportunity to introduce the world to California's protea farmers and their amazing flowers.  According to HPP, the show organizers, the event attracted 1,000 exhibitors and visitors from across the globe.

A gorgeous Protea Wreath graced the booth creating a 'Big' CPA welcome and wonderful conversation piece.  Once in the booth you were surrounded by a colorful display of many of the South African and Australian flowers and foliage being grown in Southern California - Banksia, Protea, Leucospermum, Leucadendron, Grevillea, Berzelia, Brunia, Serruria, Flannel Flower, Waxflower, Australian Greens and more.  Trendy, in style, all the rage, something different, were the words that resonated from visitors as they passed through and admired the display!

According to Dick van Raamsdonk of HPP the 2016 WFE show will either be held in LA once again, or perhaps here in San Diego!


  1. San Diego CPA The website comes up, there's an 'About Me' page, they can read about my background, and then they can go to the blog and establish as my credentials as an individual who knows what I'm talking about, and will also help them to understand what the issues are that I'm good at. San Diego CPA

  2. Stunning photos! These details from the World Floral Expo are quite interesting. I have just launched online flower store and I would like to host an expo for its promotion. Do you have any suggestions for the best trade show displays for my show?

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