Friday, January 26, 2018

American Floral Trends Forecast 2018 – 2019

This month Florists' Review Magazine presented the 8th biennial trend forecast developed exclusively for the floral industry. It’s their hope that each of the four imaginative looks they created will inspire compelling and successful flower arrangements, merchandising decisions, retail atmospheres, and wedding and event themes. As we perused the pages of this guide, we couldn't help but wonder what flowers and foliage we grow would mesh with these floral trends.

Hanami: Flower Viewing – The Transient Beauty of Flowers

This Asian-influenced trend emphasizes the richness of the red hue, and maroon, peony and coral are embraced. Bold statements are punctuated by complementing the strong colors with dark green foliage.

Crescendo: Low & High Notes – Subdued Colors Infused

As if a gardener is conducting the color palette, the perennial blush is accompanied by raspberry pinks and intensified with lavender hyacinth. The herbal tones are introduced with the muted greens of basil and the earthiness of beach. Robin’s egg blue is a key element in this trend.

Kaleidoscope: Embracing an “Anything Goes” Vibe

Combinations of green and blue burst from the “Kaleidoscope” color palette. The strong contrast of Tangerine makes its present felt as the dominant accent.

Wildroot: Modern Farmhouse – Back to One’s Roots

The softer shades of greys found in gray flannel and lavender are prevalent in this palette, with granite being represented as a black detailing element. Radish makes a contrasting statement, with salmon highlighted by metallic copper.

To view the entire Guide, click here.

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