Thursday, January 12, 2017

Kicking off 2017 California Grown

A crisp and cool New Year’s Day set the perfect scene for kicking off 2017 in Pasadena and acknowledging the Rose Parade float teams who made it a priority to feature California Grown Flowers. These special certifications recognize those teams who worked to ensure that over 85 percent of the flowers on their floats were sourced from California. Being able to present each team with a Pennant is one of the perks of being chair of the California Cut Flower Commission (CCFC), and I say perk because I can’t imagine a more wonderful honor than to be at these ceremonies representing over 250 flower farms from throughout the state.

This year's festivities were the best-ever thanks to Cal Poly Universities, Miracle-Gro, the California Milk Advisory Board (our dairy farmers) and FTD for their continued commitment to California Grown Flowers.

Cal Poly Universities’ float, A New Leaf, took home the “Founders Trophy” for most beautiful float decorated by volunteers of a community organization (1500 volunteers total). There were over 60,000 stems of CA Grown flowers used on the float covering over 2,255 sq. ft. This was Cal Poly’s sixth year Certified.

Miracle-Gro’s float, Everything is Coming Up Roses, won the coveted “Queens Trophy” for best use of roses. Miracle-Gro sourced over 32,000 roses this year, celebrating the California Grown rose as part of their design. This was Miracle-Gro's second year certified.

The California Milk Advisory Board’s float, Legacy of Generations, represented more than 1,300 dairy farm families, 1.7 million California dairy cows and 200+ years of rich heritage that make California the No. 1 dairy state. Making this a fabulous partnership, since flowers and cheese top my list of favorite things. This was the CMAB’s second year certified.

FTD’s most visible contributions to the Rose Parade were the beautiful floral décor on the 11 antique cars and carriages that transported parade VIPs down the historic parade route. Keith White AIFD and his team worked tirelessly to adorn the 11 VIP vehicles with 10,000 California grown flowers. This was FTD’s 3rd year certified.

Congratulations to all the teams on another successful and beautiful start to the year!

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