Tuesday, November 7, 2017
The California State Floral Association presents... CaliFlora 2017 California Styling
Last weekend at the International Floral Trade Center in Carlsbad, CA, we joined our friends from the California State Floral Association for CaliFlora 2017 – California Styling. The two-day program included the California Certified Florist Exam, Hands-on Design Workshops, Student Design Competitions, the 44th Annual Top Ten Design Competition, and the feature show: “European Floral Décor for the Season” presented by Rene’ van Rems, AIFD.
We felt immediately at home thanks to Rene’s and the CSFA Executive Vice President, Ann Quinn’s, incredible hospitality, as well as the warm welcome we received from several of the guests who were in attendance on Sunday.
Rene’, a local resident and internationally renowned designer, author, presenter, and instructor, put on the CSFA’s feature show with his usual flair and wit. He shared information about new varieties of unique California flowers, unusual foliage, dried materials and botanicals. He also showcased the latest in trans-seasonal wreaths, centerpiece designs and fast and easy upgraded hand-tied bouquets. Rene’ explained how to use fall and holiday materials in a blended look for a customized and unique style, while he merchandized all the designs in a decorative setting to emphasize how lifestyles translate into sales. Scroll down for just a few of our favorite moments and designs from the day.