Monday, September 24, 2018

SAF’s Sylvia Cup Competition…Top Designers… A Mystery Assignment

The Sylvia Cup Design Competition is the longest running, live, national annual floral design competition. It's sponsored by Certified American Grown and Smither-Oasis and coordinated by Professional Floral Communicators-International. The 2018 competition, the contest’s 50th anniversary, paid homage to “The Wizard of Oz.”

This year the Sylvia Cup Competition tested the skills of 19 designers. Among them were 12 members of the American Institute of Floral Designers, eight past Sylvia Cup contestants and three contestants sponsored by state floral associations.

Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, won the grand prize on Sept. 15th during SAF 2018 in Rancho Mirage, California. Congratulations to Rey and all the contestants!

It was exciting to see all the wonderful Conical Designs, Imaginative Wands and Monochromatic Container Designs that were created using the same product assortment of beautiful American Grown flowers and foliage, including Protea Pink Ice and Leucadendron Safari Sunset! Here's a glimpse of some of these creative designs - Enjoy!

Wednesday, September 19, 2018

Resendiz Brothers Wins SAF’s 2018 Marketer of Year Award

We’re beyond thrilled to share the news that Resendiz Brothers won the 2018 Marketer of the Year Award from the Society of American Florists’ (SAF) Floral Management magazine.

This prestigious award highlights forward-thinking SAF members who are creating new pathways to get ahead of the competition, to give them deserved kudos but also to offer everyone else some timely inspiration. “It recognizes business that see an opportunity, craft a solution and then work their tails off to succeed. Taken as a group, Marketer of the Year award winners show an industry brimming with entrepreneurs, risk-takers, out-of-the-box thinkers, and perhaps most important of all, people who are willing to share the “secrets” of their success for the benefit of others”, said Mary Westbrook, SAF’s Editor in Chief.

What made for Resendiz Brothers’ winning entry? We’ve since learned that Marketer of the Year judges were impressed with our ability to propel Proteas into the national spotlight and raise their profile among consumers, the media and industry professionals with dazzling results.

As the Marketer of the Year Award winner, Resendiz Brothers is the cover story on the October 2018 issue of Floral Management. [See the full story here.]

This recognition is truly an honor. And the attention it brings to the Protea Family – is absolutely Incredible!

2018 SAF Outstanding Varieties Competition

The Society of American Florists (SAF) held their 134th Annual Convention in Rancho Mirage, California. It was three action packed days of educational sessions and workshops, thought-provoking breakfast sessions, the Sylvia Cup Design Competition and the Outstanding Varieties Competition featuring the best flowers, foliage and plants from farms around the world.

The Outstanding Varieties Competition has always been a great way for us to help educate wholesalers, florists, designers and other farmers about the amazing Proteas we grow, especially some of the lesser known varieties. It puts our flowers and foliage in front of the attendees so they can see them up close as well as touch and feel them. This year we had nine entries competing in three categories: Out Cut Flowers, Decorative Foliage and Flowering Potted Plant. And they were all Blue and Red Ribbon Winners… Here's how we fared:

People’s Choice & Blue Ribbon:

Protea Madiba – Other Cut Flower

Blue Ribbon:

Protea Arctic Ice – Other Cut Flower

Red Ribbon:

Leucospermum Ayoba Sun – Other Cut Flower

Protea Ivy – Other Cut Flower

Leucadendron Senorita – Decorative Foliage

Leucadendron African Tulip – Decorative Foliage

Leucadendron Phylica – Decorative Foliage

Eucalyptus Macrocarpa – Decorative Foliage

Protea King – Flowering Potted Plant

Sunday, September 9, 2018

Protea King Arctic Ice

A luxurious Protea King is the crowning glory of a design or bouquet - these chic beauties offer an enchanting world filled with color, texture, and sizes to try. But not all Kings are created equal. In fact, some varieties are so special, they take nearly a decade to create. Such is the case for the voguish Arctic Ice, a magnificent White King Protea which has proven to be one of the most popular cultivars of this coloring of the king protea. The large flower heads are almost dinner plate in size with serrated edges much like a king’s crown. A mature plant can reach up to 5 feet in height and produce up to 50 blooms a year.

The King Protea is the national flower of South Africa — but they have been grown commercially here in California for 50 years. If you’re as crazy about these majestic flowers as we are, we suggest spending a little time in this Cynaroides’ realm.