DVCrush Celebrates #AmericanFlowersMonth
Our DVCrush Program has come a long way since we started back in March 2018. The excitement and creativity that has spawned from it in just these few short months is a reminder of the beauty our industry provides. We have seen countless images of stunning designs, florists working outside of their “comfort zone,” and even hosted a “Crush for a Cause” contest.
So when we started planning a theme for July, we quickly realized that it would be fun (and challenging) to celebrate American Flowers Month and include certified American Grown Flowers in the surprise boxes. Read more here.
The World's 10 Best 'Table to Farm' Dining Experiences
“Farm to table” has become so ubiquitous that it’s boring. (Also, the term never really made sense to me—doesn’t all food start out on a farm and end up on a table, even if that farm is some massive corporate entity and the food is processed along the way?) Now any chef worth his or her salt is making the most of seasonal ingredients from local farmers, with minimal intervention to them. Read more here.
Science just uncovered one very good reason to buy yourself a bouquet of flowers today
No matter what your circumstances are (and how much you love your life) stress is something we all have to deal with. This is true for women especially: research has shown that about one in four women report feeling stressed multiple times per day. But what if there were an easy and inexpensive way to bring those stress levels down? Well, according to a new study, having flowers in your house can help keep your stress under control. Who knew it was that simple? Read more here.
Florists in 36 States Plan to ‘Petal It Forward’ on Oct. 24
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24. That leaves 14 states to go — Georgia, Hawaii, Maine, Nevada, New Mexico, North Dakota, Rhode Island, South Dakota, Tennessee, Utah, Virginia, Washington, West Virginia and Wyoming — for industry participation in all 50 states.
Support in every state, and as many cities as possible within each state, is critical to the success of Petal It Forward from a public relations standpoint, said the Society of American Florists Vice President of Marketing Jennifer Sparks. Read more here.