Monday, October 16, 2017

CPA Event: IPA 2017 Update


This month Resendiz Brothers had the pleasure to host the California Protea Association’s (CPA) Fall meeting. The topic was – the International Protea Association (IPA) 2017 Conference and Pre-Conference Tour. It was our opportunity to shared what we learned while attending the conference in South Africa with the farmers here in California. The meeting started with the Area Report that Mel presented during the IPA Grower’s Day covering California’s current status of protea production and future outlooks. A second slide-show followed with pictures taken during the IPA Conference and Tour, highlighting the farms that so graciously welcomed us.


However, the evening wasn't just about IPA and South Africa, it was also about gathering together and catching up on what’s happening on the farms here in California. We prepared the typical ‘Resendiz Feast’ of Carne Asada, of course and dined outside on the patio.






It was a delightful evening filled with good conversation, scrumptious food and beautiful flowers … all shared with friends who love farming as much as we do.

Sunday, October 15, 2017

Petal it Forward 2017


The floral industry hit the streets on October 11th to Petal It Forward, and Fallbrook was among 459 cities in all 50 states, plus DC and Canada where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF). This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.


Petal It Forward teams from 459 cities not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with the person of their choice. We joined in on the fun and headed to the local cafe where we spread some happiness too!








This was a win-win for all the happiness ambassadors but, more importantly, it was a win for creating positive buzz around flowers in the communities that were reached.

Video Shoot: Behind the Scenes with California Bountiful TV


While I’m usually content wandering the fields with my camera photographing flowers... this week Tracy Sellers, Host/Producer, of California Bountiful TV visited our farm and made my field trip extra special!


A weekly, 30-minute show, California Bountiful, is produced by the California Farm Bureau Federation in Sacramento. They educate folks on where their food really comes from... basically the whole “farm to fork” concept is brought to TV each week! It's syndicated throughout the state, Los Angeles, San Francisco, Sacramento, San Diego, Fresno and more. California Bountiful can also be seen nationally on satellite station RFD-TV. To view recent episodes of the show, visit: www.californiabountiful.com A new season starts in San Diego this month on KUSI, Sundays at 11:30 a.m. through the Fall and Winter. Stay tuned… we’ll keep you up to date when to watch for the Resendiz Brothers episode!








Thanks to Tracy and Scott for featuring us in the up-coming season of California Bountiful TV!

Sunday, October 8, 2017

In the Field: Protea Red Baron


It’s autumn and in the field… the Red Baron has returned! Yes, an Ace of Aces: when it comes to proteas… a fabulous mix of P. Obtusifolia and P. Magnifica. The rich scarlet-red hue, clean waxen bracts and large dark green leaves are typical of the characteristics inherited from its parentage. The large, gorgeous flower heads are a rich, clear red color with silver-white hairs edging the bracts. The central flower dome is also a combination of red and silvery-white, adding further to the beauty of this bloom.






Red Baron is a sure 'hit' when mixed with other protea or combined with an array of colorful flowers and foliage in bouquets and even wreaths.