Petal it Forward 2018

The floral industry hit the streets once again on October 24th to Petal It Forward, and Temecula was among 410 cities in all the 50 states, plus Washington D.C. where florists, wholesalers and farmers brightened the days of random merchants, passersby and even firefighters. It was part of the nationwide ‘Petal it Forward’ program, sponsored by the Society of American Florists which calls attention to the variety of flowers and foliage grown in the U.S. and the positive, instant impact of giving and receiving flowers. This feel-good campaign helps farmers, wholesalers and retailers connect with their local communities and generates positive PR, for their businesses and the industry at large.

Petal It Forward teams from 410 cities not only spread happiness to lucky people who received the flowers but arms the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with a friend, co-worker or someone they don't know. The idea: That it's not only fun to receive flowers and kindness, but it feels good to give. We joined in on the fun and headed to Old Town Temecula to help revel in the power of flowers and spread some happiness too!

This was a win-win for all the happiness ambassadors but, more importantly, it was a win for creating positive buzz around flowers in the communities that were reached.