Thursday, June 28, 2018

Brought to You by Water Media Launch

On the first day of summer, aboard the USS Midway the San Diego County Water Authority and partners launched the “Brought to You by Water” education and outreach program about how water fuels our county's economy and quality of life. We joined the Water Authority along with the San Diego Tourism Authority and several other community and business leaders to help stress the importance of safe and reliable water to the major industries like tourism, manufacturing, brewing and of course our's, agriculture.

“The Water Authority’s investments have helped foster a $220 billion regional economy and make San Diego a global destination,” said Joe Terzi, CEO of the San Diego Tourism Authority. “Many of our 35 million visitors a year come for our perfect climate – but the challenge of endless sunny days is that our region has few natural water resources. That’s why we support investments in water reliability that allow our industry to flourish, regardless of the weather.”

The Water Authority’s year-long Brought to You by Water program was kicked off by highlighting San Diego’s $17.9 billion tourism industry in partnership with the San Diego Tourism Authority, San Diego Zoo and Safari Park, the USS Midway Museum, and other attractions that were represented at the launch event.

In addition, the Water Authority has partnered with leaders in agriculture like Del Ray Avocados and Resendiz Brothers to showcase the importance of safe and reliable water supplies to farming. The outreach program includes a series of short videos about our county's iconic industries that will be shared on social media and advertising campaign.

During the next 12 months, the Water Authority will participate in local events, along with street fairs and farmers markets to talk about water with residents. As a way to start conversations about water, they'll take along the giant beach ball – about 8 feet in diameter – branded with the Brought to You by Water logo that was signed by guests, including Mel and I at the conclusion of the event.

To watch our video and news clip click on these links; Mel's brought to you by water video, and New Water Authority Report Highlights Safe Water Supply to learn more about the Brought to You by Water program.

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