Monday, January 23, 2012

2012 - 2013 The American Floral Trends Forecast

This month Florists' Review Magazine presented its fifth biennial trend forecast for floral professionals. It is their hope that each of the five imaginative looks they created will inspire compelling and successful flower arrangements, merchandising decisions, retail atmospheres, and wedding and event themes. So, as we reviewed the pages of this new guide, we couldn't help but wonder how the flowers and foliage we grow would mesh with these five new trends.

1. Rural Route - Casual and simple floral materials lead the way in compositions that comprise humble blossoms, field flowers and heirloom varieties along with grasses, pods, fruits, vegetables, and vines that demonstrate a gathered-in-the-country look. This color palette consists of hues like barn red, buttercream, denim blue, pumpkin orange, lemon yellow and clay. Here are our Rural Route choices:

Pincushion Yellow Bird

Waxflower Sweet Sixteen

Persimmon Branches

Isopogan - Purple Pin

Leucadendron Tintum

2. Garden Club - Boldness and graphic impact mark the "Garden Club" flower arrangement, which uses vivid color and geometric form to make its powerful statement. This color palette is centered on red and capturing a full range of kindred hues from violet to orange. Here are our Garden Club selections:

Protea Ivy

Pincushion Flame Giant

Waxflower Purple Pride

Leucadendron Goblet

3. Sea to Shining Sea - Reflecting the water and sky tones, blue blossoms and sea holly, proteas, wispy fillers and grasses complete the mix in arrangements that are casual and spontaneous and reflecting the carefree attitude of the seaside. This palette embraces the varied blue and green hues, as well as a wide range of neutrals, from driftwood brown to creamy sand and blush shell pink. Our Sea to Shining Sea choices:

Protea Repen 'Sugarbush'

Leucadendron Silver Tree

Banksia Speciosa

Serruria Pretty n Pink

4. American Gypsy - Oversized and bightly colored blossoms are key to the expressive nature of this trend. The palette contains a spirited mix of energetic pinks and a retro-inspired turquoise join a full range of polychromatic mid -to -full hues. Our American Gypsy choices:

Protea King

Pincushion High Gold

Waxflower Madonna

Grevillea Flowers

5. New Victorian - Garden floral will gain distinction when paired with exotic Protea. This palette exhibits a dual nature - the muted cosmetic colors in blushing tans, warm beiges, muted pinks and rich clays. Our New Victorian selection:

Protea Brenda

Banksia Menziesii

Leucadendron Rubrum


May these new trends spark your flower business during the next two years!

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