Flower News: August’s Articles and Blogs of Interest from Around the World

DVCrush Celebrates #AmericanFlowersMonth

Our DVCrush Program has come a long way since we started back in March 2018. The excitement and creativity that has spawned from it in just these few short months is a reminder of the beauty our industry provides. We have seen countless images of stunning designs, florists working outside of their “comfort zone,” and even hosted a “Crush for a Cause” contest.

So when we started planning a theme for July, we quickly realized that it would be fun (and challenging) to celebrate American Flowers Month and include certified American Grown Flowers in the surprise boxes. Read more here.
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The World's 10 Best 'Table to Farm' Dining Experiences

“Farm to table” has become so ubiquitous that it’s boring. (Also, the term never really made sense to me—doesn’t all food start out on a farm and end up on a table, even if that farm is some massive corporate entity and the food is processed along the way?) Now any chef worth his or her salt is making the most of seasonal ingredients from local farmers, with minimal intervention to them. Read more here.
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Science just uncovered one very good reason to buy yourself a bouquet of flowers today

No matter what your circumstances are (and how much you love your life) stress is something we all have to deal with. This is true for women especially: research has shown that about one in four women report feeling stressed multiple times per day. But what if there were an easy and inexpensive way to bring those stress levels down? Well, according to a new study, having flowers in your house can help keep your stress under control. Who knew it was that simple? Read more here.
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Florists in 36 States Plan to ‘Petal It Forward’ on Oct. 24

As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24. That leaves 14 states to go — Georgia, Hawaii, Maine, Nevada, New Mexico, North Dakota, Rhode Island, South Dakota, Tennessee, Utah, Virginia, Washington, West Virginia and Wyoming — for industry participation in all 50 states.

Support in every state, and as many cities as possible within each state, is critical to the success of Petal It Forward from a public relations standpoint, said the Society of American Florists Vice President of Marketing Jennifer Sparks. Read more here.

Petal it Forward 2017

The floral industry hit the streets on October 11th to Petal It Forward, and Fallbrook was among 459 cities in all 50 states, plus DC and Canada where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF). This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.

Petal It Forward teams from 459 cities not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with the person of their choice. We joined in on the fun and headed to the local cafe where we spread some happiness too!

This was a win-win for all the happiness ambassadors but, more importantly, it was a win for creating positive buzz around flowers in the communities that were reached.

#petalitforward

The floral industry hit the streets on October 19th to Petal It Forward, and Fallbrook was among 225 U.S. cities in 50 states where florists, wholesalers and farmers brightened the days of random passersby. It was all part of the nationwide ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF) of which Resendiz Brothers is a member. ‘This program is in response to SAF’s 2015 omnibus research which showed that while 80 percent of people said flowers make them happy, even more, 88 percent said that giving flowers makes them happy.

Each Petal It Forward team not only spread happiness to lucky people who received the flowers, but armed the recipients with the tools they needed to Petal It Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger.

Spreading the positive message about flowers, through the unique strategy behind the “keep one, give one” giveaway, as well as generating news coverage and social media buzz, is the goal of SAF’s Petal It Forward campaign. SAF’s happiness ambassadors encouraged bouquet recipients to spread the happiness by gifting their extra bouquet and sharing their experiences on social media with the hashtag #petalitforward.

This was a win-win for all the happiness ambassadors but, more importunately, it was a win for creating positive buzz around flowers in the communities that were reached.