It is thought Serruria "Blushing Bride" received its name in South Africa because of its traditional use in bridal bouquets and through the custom of young men in the Cape Region wearing the flowers in buttonholes when courting. Unfortunately, "Blushing Bride" seems to have been over-exploited as the species was near extinction or even believed to be "lost" for 90 years in the wild until conservation measures in the 1960’s and 70's saved it.
Serruria "Sugar 'n' Spice" is also a popular variety among florist for its use in posies, boutonnieres and corsages. In addition, it has become a very popular potted plant in Australia.